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LETTER FROM AMERICA by Lucio Pozzi - Il Giornale dell'Arte (The Art Newspaper), November 2009

I read on the first page of this summer’s Art Newspaper that the art market has touched bottom and that now it’s certain to start its comeback. Ah, let’s all jump on board again! Just as the big bank managers are restarting their risky speculations again, the art machine is starting to roll itself back on the same tracks too? Only God knows just where the artists, who have always been on the short-end of the money-stick in this gamut, can now suddenly begin to scrape together actual income. 

Many of us are living the irreconcilable conflict between a desire to be left in peace simply to make our art: pitted against that desire to share the wealth of it with others for, well, wealth. This dilemma is heightened when the art market pretends to offer us some real means at a living if we just play by its rules, even though by doing so often impels us to censure our more intimate roots of invention.
These rules are the same as a supermarket: the artist must offer produce easily recognizable by its form and content, in other words, to offer an always distinguishable brand. If possible, it’s best to have every such expectation come neatly packaged and easy to label. Warned off from any accepted criterion that might explore the potential scope of our art, we often must adapt familiar or current formulas to this end product.
From time to time, very rarely, into the pervasive net of this mercantile stamp of approval an authentic product happens to fall, often too late and often only to the benefit of its author’s widow. The other ‘products’ at market remain for the most part calculated, embracing the repressed emotions and transformed ideas dealt out by the critics and the wealthy collectors to whom they cater in order not to seem antiquated.
In this suffocating and deeply boring context, the artist discovers it nearly impossible to work to overcome the forces in power, on the one hand to even be allowed to enter the game while on the other simply to stay in it.
Walter Gropius, founder of the Bauhaus in America, had already defined our age by 1953: “Factors of convenience like the pressures of the market, the emphasis on organized simplification, and financial gain as our only scope of reference, has in effect disabled our ability as individuals to understand and to achieve our deepest potential for life.”

Not so long ago, I wrote in this column about the American artist Jef Bourgeau. I am forced to write about him again because he is indeed a unique and rare phenomenon. Critical, indefatigable, and constantly at war with the status quo, Bourgeau founded Detroit’s Museum of New Art a decade ago, and, much like the city itself, without any money at all.

From among those hundreds of artists exhibited at his museum, he’s not only shown the work of many emerging and established artists, whether regional, national, and international, but he’s also invented a few of his own along the way, or, many times merely presented totally fictitious and unbelievable exhibitions such as the `lost’ photographs of Picasso.
One of my favorites from his imaginary artists is the incomparable Shen-ba Wong. To this artist’s attribution, Bourgeau has created complex and beautiful paintings - all from inside his laptop computer, only later transferring them onto paper or canvas.
Bourgeau recently presented this body of work at the Jane Speaks Gallery (another of his inventions, but with a director seemingly made of real blood and bones, Christina, daughter of the now `deceased' Jane).
These new works are both original and elaborate in form and color as if at the hand of a reborn Picabia, of a sort of Cubism freshly discovered after a century of modern art, but bearing newfound gestural expression while utilizing hi-tech pixelations, making them uniquely intelligent and emotional creations well beyond any possible pseudonym.
And still better, you can resize this artist’s digital files however you want, whether for your wall or your screen saver.